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Search Engine Optimization


Search Engine Optimization (SEO) is part of Search Engine Marketing (SEM). It is the attempt to affect the visibility of a website in a search engines “natural”, “organic” and unpaid result list positive. In general, the higher a website ranks, which means the earlier it appears in the results, the more visitors will click on the link in the search engine and visit the site. Todays search engines try to deliver the best search result page for each individual search query. That means, that the search engines don’t deliver the same search results to you and me, but they take in concern the websites I looked up before and try to reference them to my actual search profile they saved.

A lot of different facts are important to rank high with a website. Some of them are the number of backlinks from other, content related, sites, the websites speed, keyword density of the website and of each landing page and several hundred more.

Larry Page and Sergey Brin developed the Page Rank, which evaluated a websites importance on an algorithm automatically. A websites PageRank is a good possibility to see, how important Google search engine thinks your website is.

Search Engine Optimization is one of the ways to get traffic to your website. Most of the time a change on the website takes about 3 months until it impacts the search results. That’s why SEO is a long-tail optimization. If you are looking for traffic immediately, Search Engine Marketing with its pay-per-click model is the right way to go.

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