With more or less dangerous half-knowledge we rushed to the project „AdWords“ a few years ago. We quickly got aware of the success of this type of advertising and in the short term our AdWords account turned into a weak mish-mash of keywords. With a little self-energy we created successful campaigns, but we made losses with other campaigns.
12 month ago we awarded the complete support of our Google AdWords account to dth Corp. Mr. Hildebrandt and his employees cleaned up and especially optimized our AdWords account. Not only many new adverts and campaigns were created, the biggest advantage was the analyzing and optimizing afterwards. Ineffective keywords were figured out and thereby money was saved. We didn´t have the time and know-how for the after-care of the adverts, which extremely effected the costs.
Our AdWords account or this type of advertising costs us lots of money every month, but the return on investment is remarkable. That´s why we see this money well spent and in connection with Google Analytics we have the most transparent type of advertising we could imagine.
Because of these enormous savings and sales growth, which is caused by Mr. Hildebrandt and his employees, the service of dth Corp is practically free. The dth service fee gets paied through the extra turnover we make with AdWords every month.
We can now concentrate on our main business and logistics. dth Corp. manages the sales through Google advertising perfectly and we concentrate on purchasing.
E-commerce without Google AdWords, Analytics and dth Corp is like riding a bike without a saddle: It´s possible, but it hurts…